Highland
Spring is launching a major seasonal push in the UK with a new five-week
national TV campaign, featuring a voice-over from Scottish actress Kelly
Macdonald.
The 30-second
ad had its premiere on March 20, and will run across nearly 50 channels.
The campaign, which has the tagline 'Full of the Joys of Highland Spring', will
also be supported by national radio, outdoor, PR, digital and social media, the
company said.
Highland
Spring is the number two bottled water brand in the UK with an overall brand
share of 9.7% of the total packaged water market.
Last month
the company announced it was re-branding its packaging for the bottled water
brand.
Click play,
below, to view the ad.
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