The life story of Scottish blog founder Peter Cashmore – who is reportedly set to sell his website Mashable for £127million while still only 26 – is being translated on to the big screen, with James McAvoy being eyed up for the lead role.
Cashmore grew up in Banchory, and founded Mashable in Aberdeen in 2005 at the age of 19.
The site’s primary focus is social media news, but it also covers the latest developments in the likes of mobile, entertainment, online video, business, web development, technology, memes and gadgets. Cashmore's Twitter account is also one of Twitter's 40 most-followed pages, with over 2.8 million followers.
Now it has been reported that a bidding war has begun over the rights to film Mashed Up, which tackles his life story.
Its screenwriter Anthony Phelan was quoted as saying: “We’re talking to studios and there’s a real buzz.
“James McAvoy is our No 1 choice to play Pete – he’s Scottish and they look similar.”
Read more at STV