JWT, one of the largest advertising agencies in the world, today released its list of 90 things to watch in 2009.One of those 90 things is Gerard Butler! The Ugly Truth is coming out in the Spring, but seems to be a regular romantic comedy. Makes you wonder what they know that we don't...
"Our list points to the broader trends we're seeing, showing the ways in which these shifts will manifest in our everyday lives," says Ann Mack, director of trendspotting at JWT.
Among these shifts, the recession will make the biggest impact, says Mack. "A lot of what to watch in 2009 relates to consumers' adaptation to the economic situation, from 'affordable nutrition' to 'more under one roof,'" notes Mack.