Scottish actor Ewan Mcgregor is backing a new Unicef campaign to provide medical equipment to save the lives of expectant mothers in the Third World.
The Trainspotting star, a longtime U.K. ambassador for the organisation, is calling on his fans to purchase the $38.40 (£24) Deliver a Baby gift pack, which includes items to aid the safe deliver of children.
The actor is hoping 1,000 packs will be sold by Sunday (03Apr11) to mark the annual Mother's Day celebrations in Britain.
McGregor says, "This Mothers' Day I'll be showing my mum just how much she means to me by buying her a gift with a difference - one that will give another mother and her newborn child the chance of a future together.
"It is completely and utterly wrong that 1,000 mums lose their lives everyday as a result of pregnancy and childbirth, and I urge you to help us put it right, by supporting Unicef to deliver a life-saving pack to 1,000 mums around the world."
Source: Contact Music
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