UNICEF ambassadors Ewan McGregor, Claudia Schiffer and Her Majesty Queen Rania are fronting a new marketing drive to mark the 20th anniversary of the Convention on the Rights of the Child.
In a new series of ads they highlight the problems facing children today and appeal for aid.
On November 20, 1989, the Convention on the Rights of the Child became the first legally binding international convention to affirm human rights for all children.
The Convention is demanding a revolution that places children at the heart of human development.
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